The digital marketing landscape is saturated, especially thanks to COVID, everyone’s coming online, and what would have happened five years from now has already happened thanks to COVID. In essence, it’s pushed these businesses online, made them super competitive so nowadays most are leveraging digital marketing.
So how does one get a leg abreast of the competition and win in 2021?
Well, the primary trend I even have for you is page speed. It’s getting to be more important than ever. Yes, there’s 5G out there immediately, but go around out there and appearance at what percentage areas that there could also be 5G, 4G, or whatever connection there’s, and it still takes an extended time for an internet site to load. Simply because your connection is fast, it doesn’t suggest A, the website loads fast, and B, it doesn’t suggest that you’re in a neighborhood where the reception gives you that prime speed. We’re not there yet. And for that reason, you would like to form sure that your website loads super-fast. Not only are we seeing it with a rise in conversions that’s causing sites once they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.
So if you’ve got an internet site, you would like to form sure it’s optimized and super-fast. CDNs also are referred to as a content delivery network. Most of the people are like, Yeah, I already use CDNs. But you’re using CDNs for your static images, your static texts, what about your non-static files? And by doing that, putting your non-static stuff on a CDN, can boost your load time and increase altogether your SEO rankings, your overall traffic, and your conversions.
We’re seeing conversion increases for up to seven percent. Now you’ll see a conversion increase above that, but if that is the case, meaning your traffic or more, so your speed was really slow within the first place and it needed to be improved. The second trend that we’re seeing is content length won’t matter the maximum amount. And I am talking about text-based content. Everyone’s talked about, oh if you would like to rank on the highest 10 of Google, you would like to possess 2,000 plus words. Well Google, the way to tie a tie, does one think Google wants to point out you 2,000 words on the way to tie a tie? Let’s face it, they do not, why? Because you, as a user, don’t need to ascertain 2,000 words on the way to tie a tie.
You would like to ascertain a picture or animated gif or video that breaks on the way to tie a tie and as quick as possible so you’ll get on together with your day. And that is what’s happening with tons of text articles. Everyone wont to create content supported the length being like, oh if we would like to rank at the highest, it must be super long, we’d like to possess of these keywords in there, this percentage.
That’s over with. Text-based content length doesn’t matter the maximum amount, it is the quality and Google is using more user signals, but here’s the kicker. In 2021, I would like you to form your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four, or maybe five minutes. On the flip side, if you create your audio and video length 20, half-hour, we’re not seeing it have as big of an impression compared to only having it 10 minutes. So anything around 10 minutes or more is sweet enough. If you would like to form it half-hour, you can, but going but 10 minutes, around like two, three, four minutes is basically hurting your reach when it involves video and audio-based content.
As I discussed and this is often the trend number three, as I discussed earlier, there’s no grail of digital marketing because it’s super competitive. Meaning one thing, one hack won’t get you that solution that just helps you beat your competition. It’s about getting those little marginal gains. There’s this British cycling coach, Dave Brails ford, and his whole theory was, hey, if you would like to win the Tour de France, you are not getting to win by pedaling harder and training harder and eating right, everyone already does that.
But it is a lot of the small things that no one’s doing which will really offer you a leg up and your competition. If you’ve got a terrible night’s sleep, you’re probably not getting to pedal as hard subsequent day. So your mattress, your pillow, all which will affect how well you are doing subsequent day during race day. Your shoes, are they comfortable? Your helmet, how aerodynamic is it? Of these little things add up. An equivalent goes together with your marketing.
Are you using voice search? Well, if you’re using voice search, have you ever used Jetson AI to form your site compatible with voice devices so people can actually buy, right? You’re already getting traffic from voice search, you almost certainly just do not realize it, but are you getting conversions from it? These are the small marginal gains that will offer you a leg abreast of your competition. Trend number four, how high you rank will matter quite ever.
If you check out older data, it shows that, hey, if you’re rank at the highest of Google, you are going to urge more clicks than if you ranked number two, three, four, or five. But what i think goes to happen with Google taking over more and more listings because they have successful curling earnings numbers and they are making these changes to algorithms and sometimes the changes they create may affect paid ads, sometimes they’ll not, but they need to find out
More ways to monetize if they need to stay growing their moneymaker. Whether that’s them showing you travel tickets that you simply can purchase right then and there on Google or them showing you the weather or having calculators or mortgage rates. And they have been making these changes over the years, but what you will see in 2021 is my prediction is they go to be far more aggressive on this, in order that way they will hit bigger numbers. And if you would like to rank well on Google and obtain the SEO traffic, you’ll still have the best. SEO isn’t dead, it’s just, and you would like to actually follow those top spots because they go to matter quite ever. Trend number five, repurposing and updating content are going to be the norm.
Everyone talks about creating new content, but there are over a billion blogs, there are tens of YouTube channels. Everyone’s already on platforms like Clubhouse. If you are not, you’ll try it out. So people are already using these channels and creating content in many various places, but are you repurposing, right? With the billion-plus blogs, there’s already enough information out there. You’ll just take the prevailing information that you’ve got already created and repurpose it. You’ll take your text-based content and make it video, make audio, use equivalent information, and make an area on Clubhouse, mention that. So when you’re creating content, go super in-depth, and that I don’t need you to prevent with just video, also check out the audio. Podcasting is booming immediately, but there’s not that a lot of podcasts within the grand comparison compared to blogs out there.
And that’s what search engines are optimizing for and that is what you would like to aim for. Make your content more relevant, make the user experience better.
It isn’t about links, it’s about the experience, and heck, we’ve even seen if you build too many links too quickly, it can actually hurt your rankings. Trend number seven, brands will have more power than ever. It isn’t just Google. With Facebook, with Clubhouse, whatever platform that you are going to travel and leverage, if you’ve got a brand, it’s easier to urge followers, it’s easier to urge reach, it’s easier to urge more sales. There’s such a lot of fake news going out there, there is a lot of corruption with people just saying whatever online to form a fast buck that if you’ve got a brand, you’re far more likely to try to better within the end of the day, so confirm you specialize in building that brand because people trust brands, search engines, social platforms, all of them trust brands more, and you will see more also.
So believe the rule of seven, how you’ll interact with someone seven times, whether it’s through email, push, messenger bots, all these things helps you reach that number which is what creates more loyal followers for your business or maybe the personal brand. Now, if you’ve got any questions, you’ll leave a comment below and I’ll answer them.