What Is Audio Content Marketing?
Its content differs from video and text because of how easy it is to interact with. It’s more passive than both video and written sound because you don’t have to sit still to watch or read it. Instead, you can listen to audio content wherever you go, whether you are at the gym, in the car, sitting at home working, or going out and getting things done.
At the same time, the audio is interesting and the fact that we can engage with it while participating in other activities makes it particularly appealing to eat throughout the day as opposed to video and text, which requires us to plant somewhere with our full attention. And with the rise of voice-automated searches, getting involved with audio content and incorporating it into our daily routines has never been easier.
3 tips for Audio Content Marketing:
Some people do not have good hearing or vision. If you make your content more accessible, you’ll be able to reach more people. If you write an e-book, also create an audiobook version. Many traditional thematic magazines produce audio versions for visually impaired customers. You can use crowdsourcing sites to copy your audio content.
You can even contact local radio shows and ask if they are interested in an interview. Many shows also sell ads. In many parts of the United States, almost everyone listens to local morning shows when they start work. A great way to introduce yourself to a new audience and a regular conversation between you and the host can be very enjoyable. For best results, discuss your pet, what you did last weekend, and other casual issues as well as your brand. The audience should feel very close to you and the host and feel the urge to join the conversation by calling or commenting.
A high-quality microphone and good audio editing are required. Fortunately, editing software is available for free for Mac and PC. Record in a cool place, remove awkward breaks and rearrange content with edits. You should have an introduction and concluding music as well as some occasional sound effects.
For great podcasts, hosts need to prepare and edit at least twice as much time to spend on the recording. For example, many one-hour shows require two hours of research and preparation and two more hours of editing. Remember that any content that seems angry, abusive, or unreasonable on paper will take on a more extreme shape when people hear your voice.